Once it adopted the six-step method, these outcomes were identified as “reducing employee turnover and increasing productivity and innovation.” Metrics were developed to monitor these, and targets were set before moving on. This legislation is a first legislative step to deliver on early measures that are part of Transportation 2030. Recognize that no matter what you decide, there is no certainty in the result once you embark on implementation via an action plan and scorecard. These themes span modes of transport (such as air, marine, trucking and rail) as well as activities (such as setting and enforcing regulations). You will not receive a reply. Third, figure out what these stakeholders want from you. For a summary of the plan’s vision, themes and goals, see the Transportation 2030 infographic. * The Governor of Rhode Island issued Executive Order 20-50 on June 29, 2020, mandating a 14-day quarantine for anyone coming to Rhode Island from any state with 5% or greater positivity rate. This is where “focus” again delivers in spades. It was seat-of-the-pants stuff. We are expanding the Trucking Commodity Origin and Destination survey, and will begin including household expenditures in the Transportation Economic Accounts. You can too — if you become systematic in your approach. Nor is KPMG’s target mid-size firms with limited budgets. I have one such document in front of me as I write this. In 2016, we asked you what we need to do to make our transportation system better, smarter, cleaner and safer. It then built strategy based on these customers’ opinions. It went further to co-create with farmers its positions on product range, customer service, and price to drive revenue and profitability. But methods can be learned. It's a highly regulated business requiring an emphasis on safety, speed and exceptional customer service, all while keeping costs as competitive as possible, and none of these … For the first time ever, the airline industry has a direct connection to comprehensive market intelligence data for strategic decision-making. Strategy design, your fifth step, involves deciding what your organization’s positions will be on the identified strategic factors for each key stakeholder group. The plan groups areas of work under five themes. What would be a strategic coo would be for OneWorld/B7/AA combine their FFP into a single plan, could you image the benefits and strengthens of that! All rights reserved. Why is it that when a group of managers gets together for a strategic planning session they often emerge with a document that’s devoid of “strategy”, and often not even a plan? Sixth, focus on continuously improving this plan. Learn about Transportation 2030, our plan for a national transportation system that supports economic growth, job creation and Canada’s middle class. I am impressed with AA’s new management, Doug P (IMO) was held back by old thinking from both airlines execs and Kirby. In response, we have issued some transportation-related measures and guidance. devoid of “strategy”, and often not even a plan. Its other key stakeholders were distributors; customers-retail; customers-industrial/food service; consumers; and employees. But they placed little attention on, and certainly failed to measure, the return volley. The freight rail policy framework was updated to promote: better access to dispute resolution processes for railway customers, At the same time, competition and business relationships between railways and their customers will be better supported, Major railways will be required to report more information about their operations, including data on service, performance and rates, This makes Canada’s railway operations more transparent, and also helps us make evidence-based policy decisions, As of December 10, 2018, vessel owners can move shipping containers between locations in Canada (on a non-revenue basis). This dynamic perspective encourages openness, innovation and a preparedness to change. The company was founded in 1929 and operates in the USA, Singapore, Japan, Lithuania and China.It has a large network of flight information data including schedules, flight status, connection times and … An essential second step, and one that I’ve been guilty of not stressing enough with clients, comes with the word “target.” It’s vitally important to identify your “target customer” before moving forward. We are taking action now under all themes, and will continue to develop policies and carry out actions for each area. For example, we launched the multimodal Canadian Freight Analysis Framework to measure how freight travels between a starting point and its destination. The trick is to identify stakeholder roles. Mission is the reason why the organization exists. Your strategic plan can’t be all things to all customers. That work falls on the shoulders of the suburban accountant. I was buried in the enterprise.”. This problem is the lack of an effective “method” â€” a systematic or established procedure to undertake something, step by step. We also want to: On May 16, 2017, the Government of Canada proposed changes to laws to improve the transportation system. To stay up-to-date on new actions linked to Transportation 2030 and check on our overall progress, visit these pages often. It’s more like a dog chasing its tail. Your strategic plan can’t be all things to all customers. When used well, strategic workforce planning enables HR to plan for the capabilities they need in the future. And in a small business, like a convenience store, it initially is: customers, employees, suppliers, and owners. StratSimManagement is an integrated strategic management simulation where teams compete directly against each other in the fast-paced automobile industry. For example, these might include the factors influencing the decision to purchase from you (customers), work for you (employees), supply to you (suppliers) or invest in you (shareholders). As the managing partner of a client law firm recently explained to me: “Before we adopted your approach we lacked the keys to effective strategic planning. You may experience longer than usual wait times or partial service interruptions. It can even involve immersing yourself in the stakeholder experience by going through it, e.g. This will help deal with the current container shortage and could reduce the cost of trade, Canadian Port Authorities now have access to funding from the Canada Infrastructure Bank, As a result, these ports will have more options for financing to make improvements to their equipment and marine infrastructure (for example, wharves, docks and terminals). The important role of using mission, vision and strategy has been acknowledged in most organizations today. You may think that this will be easy. We described these as: farmers-as-shareholders and farmers-as-suppliers. The airline recently finalized its purchase of Boeing’s new 737 Max 200 jetliners. Its target customers aren’t mums and dads lodging their annual tax returns, or small businesses that need help with their accounts. Etihad Airways issued this statement: 4.2 million passengers carried in 2020 with seat load factor of 52.9% Network capacity reduced by 64% to 37.5 billion ASKs in wake of pandemic Industry-leading Etihad Wellness program developed to safeguard travelers First airline in the world with 100% of operating flight crew vaccinated Abu Dhabi, United Arab Emirates… the senior executives of an airline might travel at the back of the plane  to get a feel for what economy passengers experience. OAG is a global travel data provider with headquarters in the UK. I’ve assisted a rural bank which decided that its target customer was “commercial family farms.” This ruled out large corporate farms and hobby farms. View your strategic as being locked in an intimate tango with your key stakeholders. Fifth, design your strategy around these requirements. Take the example of a dairy cooperative I worked with recently. The Hub is a one-stop location for high- quality, timely and accessible transportation data and information, including: Under the Centre, we have also invested in addressing key transportation data gaps. They’re so used to thinking operationally rather than strategically that putting “self” first seems like heresy. The fourth step is to identify what these stakeholder groups want from you. It starts with a “vision” statement, moves on to “strategic themes” (six in all) and culminates in 28 “strategic goals.” The latter is a list of actions interspersed with a sprinkling of desired results, all utterly useless in terms of strategy. Transport Canada develops policies and enforces Acts and regulations that support transportation efficiency, safety, security and environmental responsibility. Harvard Business Publishing is an affiliate of Harvard Business School. Fourth, figure out what you want from them. Please check if any of these measures apply to you. The sixth step is continuous improvement. You told us that: Our vision responds to what you told us and to the findings of the 2015 Canada Transportation Act Review. Tap them in designing strategy. To fix that, try a six step process: first, identify key stakeholders. Federal and provincial/territorial Ministers responsible for the shared transportation system must continue to work together. It’s essential that you know how each stakeholder group thinks about these â€” that you focus on their point of view, not your own. It was a national distributor of milk and other dairy products and in it, farmers occupied two roles. Copyright © 2020 Harvard Business School Publishing. In this article, we will dive into what workforce planning is, the process, give a number of examples, and end with a toolkit on how to get started when you want to start planning your workforce. I’ll let you in on the six-step technique I have developed over many years, working with clients and in teaching my public seminars on strategic planning. This put into place measures that will help grow the economy and improve safety and security for Canadians. These are the key decision-making criteria that stakeholders use when interacting with your business. You told us we need timely and accessible data to: Budget 2017 proposed $50 million over 11 years to launch a Trade and Transportation Information System, carried out by a new Canadian Centre on Transportation Data. ... e.g. You don’t need dozens of strategic goals. The plan groups areas of work under five themes. Transportation 2030 is our strategic plan to support this vision. So, take your time here to clearly define your target customer. In the 2018 Fall Economic Statement, $13.6 million over three years was set aside to help us improve transportation data and speed the creation of the Centre. Transport Canada Web sites do not automatically gather any specific personal information from you, such as your name, phone number or email address. MALAYSIA Airlines Bhd’s aircraft operating lessors, which are among the 40 creditors owed about RM16 billion by the airline, will vote on the national carrier’s debt restructuring scheme at a meeting on Wednesday (Feb 10) — the outcome of which will determine whether the airline can continue flying. The HR team and senior management would bend over backwards to identify what would satisfy staff. I would spontaneously go about saying how about we do this/how about we do that. No, KPMG targets large corporates and big government. They’re stakeholder-focused, no-stone-unturned companies that defy expectations in their ability to pull together a diverse population of employees to produce amazing results. Second, identify a specific, very important key stakeholder: your target customer. Step one is to recognize your dependencies, i.e. For information on COVID-19 updates, please visit Canada.ca/coronavirus. So, take your time here to clearly define your target customer. These themes span modes of transport (such as air, marine, trucking and rail) as well as activities (such as setting and enforcing regulations). But then you become aware that some of the employees are also owners, and the complexity grows. The airline industry is a challenging business and is quite unique compared to most others. The reason? Be prepared to adjust. We launched the Transportation Data and Information Hub, one of the Centre’s key deliverables, in April 2018. This is shaped by the objectives you’ve set for your organization and the knowledge you’ve gleaned about your stakeholders’ current and future needs on strategic factors. Toyota and McDonald’s are two that I deal with that fall into that category. Isolating the target customer has massive implications, including in other stakeholder groups. Each theme has its own specific goal. The third step requires you to work out what your organization wants from each key stakeholder group for your organization to prosper. That’s for so called “second-tier” accounting firms. These Acts and regulations must align with: We are therefore looking at how our policies, Acts and regulations can better respond to current realities. Organizations which practice this system-design approach to strategic planning turn out to be gob-smackingly great. These changes affect the transportation system in the following ways: Transport Canada is closely monitoring the COVID-19 situation. For some managers, this seems initially like putting the cart before the horse. That is, what the organization wanted from employees. Each theme has its own specific goal. Take, for example, the international accounting firm KPMG. This is a joint Transport Canada and Statistics Canada initiative. You can’t be sure, for instance, in the case of the manufacturer of specialized air conditioners, that ramping up technical support pre- and post-sale will drive more revenue. Stakeholders can be great strategists. Many strategic plans aren’t strategic, or even plans. This can come from a variety of sources including: in-depth interviews of stakeholders, listening to stakeholder stories about their experience with you and the competition, feedback via your complaint and suggestion systems, focus groups and even casual conversations with stakeholders. Take the case of a recent client of mine, an architectural firm. On May 23, 2018, the Transportation Modernization Act received Royal Assent. Nowhere is this more apparent than with the stakeholder “employees.”. For example, KPMG only hires staff who are qualified to offer services for large corporate and big government customers. For example, at a manufacturer of specialized air conditioners for computer rooms, “customer service,” as you’d expect, meant “handling enquiries and dealing with complaints.” But research showed that “customer service” had additional dimensions in the minds of their customers, namely “technical support pre- and post-sale.” Getting to grips with the full extent of the customers’ expectations led to insight which drove the company’s strategy. We envision a safe, secure, green, innovative and integrated transportation system that supports: Transportation 2030 is our strategic plan to support this vision. your key stakeholders. Once you get the knotty key-stakeholder problem sorted out you can move on â€” but not too fast. If you cannot get through, please contact us by email. The same group of stakeholders can occupy more than one role. Transportation 2030: A Strategic Plan for the Future of Transportation in Canada, A vision for the future of transportation in Canada, About Transportation 2030: themes and actions, Transportation Modernization Act (Bill C-49), Speaking notes for the Honourable Marc Garneau, Minister of Transport—Transportation 2030, Minister Garneau presents his strategy for the future of transportation in Canada—Transportation 2030, Minister Garneau introduces legislation to support Canadian travellers and promote economic growth, The future of transportation in Canada: Developing a long-term agenda for transportation, transportation-related measures and guidance, There is a need for federal leadership and a national strategy to support a transportation system into the future, We need to look at how the transportation system works as a whole, Specific actions will get the transportation system working for Canada’s middle class, assess how products move along supply chains, increase trust in our transportation system, use new methods to collect and analyze data, work with stakeholders to get better results from investments in data analysis, science, research and technology, links to transportation data, both national and international, information on how the transportation system is performing, a map with links to information about Canada’s larger land border crossings, airports and ports, air passenger experience indicators, once this regulation comes into force, staffing levels for oversight programs, starting in October 2019, enforcement actions and immediate risk reduction measures, starting in December 2019, promote evidence-based dialogue in the Regions, increase our ability to support and coordinate private or public investments, develop our ability to identify capacity and constraints based on trade and domestic consumption requirements, recent, rapid and complex changes in transportation (such as connected and automated cars), build and strengthen our relationship with Indigenous groups, find better ways to work and communicate with private sector organizations and individual Canadians, The Canadian Transportation Agency created a set of clear rules about how airlines in Canada must treat passengers, Changes have been made to passenger airline ownership rules that should result in lower air fares, Airports are allowed to pay for additional services from the Canadian Air Transport Security Authority to improve the security screening experience for passengers, Canadian railways will put recording devices in their locomotives to provide information about railway accidents, while protecting the privacy of railway employees. 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